Social media mobile app development- Process and Features
From a personal branding or a business point of view, the metier of social media models is one of the most enticing and promising creations in business sectors. Social media applications are an essential part of our lives and filled the void in various people’s lives. This has made it more difficult to stay without it.
The rapid development of technology is consistently opening up new opportunities for the acknowledgment of new thoughts.
With the increase of Android and iOS users the whole way across the world, the market for such applications is continuing to grow. According to the business point of view, this is the ideal opportunity to invest in social media app development.
Social media mobile application development contains the design of an easy-to-use interface, an open panel to connect with people from anywhere in the world, and the opportunity to market your business. It pushes the users to be in the touch with your business, it is one of the basic functionality of a social media app.
And it is essential for developers to create such social media applications more and more, so businesses from small to big-brand could use these networks to spread their content to each and every user.
If you are looking for that kind of Social Media app for your business and also planning to invest, then read this blog to know practically all the fundamental information and process to create a social media app. Let’s check how!
This blog will follow the features of Social Media Mobile App development, where you will learn what is Social networking and why it is essential for us as business users along with we will explore the benefits and the types of social media apps that people expect developers to build.
Now, we know why we need social media apps, therefore let’s explore the process of social media apps.
Step-by-step process to create a social media app
1. Define Strategy and Purpose
Do you know around 3.48 million Android applications are available on Google Play Store, according to the Q1 2021 survey of Statista?
With that huge number of apps in the market, having an app idea is not enough; you will need to study the market to find the competitive field and analyze all the requirements.
In addition, try to draw a picture of the target audience and establish your high-level objective is critical for an app in the competitive social media niche. After getting a clear idea and the purpose, it’s your chance to put your plans together to build a social media app.
If you don’t have a clear idea, your application will simply wind up as one of the numbers in the numbers in the app store.
2. Design the Workflow
We have outlined various core features and functionalities. Presently, it’s an ideal time to design your app, the workflow for your application. The design itself consists of few steps:
Sketching
Sketching is a way to approach the basic outlines of future apps and it helps you to figure out design issues even before designing your application.
Wireframing
Wireframing helps the development team to visualize how the app will work and the idea to link pages and what an end-user can expect from the app.
Prototyping
This is the next step and this will give a clear idea to your developers about the product. Before the coding process if there any changes are required the prototype it will make easier.
App Design
In the final stage of designing a workflow, convert wireframes in the social media app design. Study the existing solutions, watch the latest trends, and elaborate on UX/UI design to get the best mobile application development solutions.
3. Publish and Grow Your Community
Once you develop and publish your app, this is an ideal opportunity to interface with potential users to build your community.
Implement the best strategies in your initial social media mobile app marketing needs. Discover how you can impact people to download the application or what incentive you can give to your customers. This way, you can connect with a wider audience.
4. Analysis of the App
The analysis is a fundamental step to assess the success of your social media application. There is a wide range of analytics tools that can assist you to do it.
Cost Per Install (CPI) — To track all installs of users come from advertising
Customer Acquisition Cost (CAC) — In all marketing efforts, the amount spend to attract customers
User Activation — Active users with compare to downloads
User Retention — Users who got back to the app
Churn Rate — Customers who have quit using the app
User Engagement — Check their session length and interval to utilize the app
Traction — Patterns to show the development of users every month
Burn Rate — Money consumed for the server costs, affiliate marketing, and staff
5. Create a list of the Must-Have Features
These are the minimum features that you need to launch your social media app. For example, a typical social media app has the following features.
The User Interface: Focus on creating a basic but rich UI that enhances usability. The platform user should be able to register and utilize the application without issues.
Push Notifications: Adding this feature that empowers real-time notifications from the features that the user chooses can have a huge difference.
User Profile: The capacity to make extensive modifications to the profile from the application interface can attract more users and hold existing ones. The pleasant experience of the application users is crucial to keeping them on your app platform.
News Feed: The news feed feature allows the user to receive all the latest news updates. Furthermore, there is a requirement for private, group, and public chat options.
File Sharing Feature: These days, social media applications integrate image, audio, and video content sharing features. Emojis and stickers are likewise turning out to be normal, so your social media app should integrate them as well.
Customization: Make it simple for your application users to add, remove, or edit friends, associations, and groups.
Messaging Feature: WhatsApp and Facebook Messenger have acquired a massive userbase, indicating that individuals have a deep interest in instant messaging. In this way, adding instant messaging features to your social media platform will expand its popularity. Nowadays, most IM applications likewise include file sharing features.
Storytelling: One of the new evolutions in social media is storytelling. The way that an ever-increasing number of platforms are integrating this feature gives the impression that it has come to stay. Storytelling allows users to engage their audience by keeping them informed about significant minutes in their day-to-day existence. The users can likewise start a conversation based on comments on stories.
Some of the features your social media app must have include
· User management
· Web portal for app management
· Security
· In-App communication
· Geolocation
· Data source Integration
· Payment system integration
Which are the top social networking apps?
· TikTok
· YouTube
What are the different types of social media apps?
· Media sharing networks
· Social network app
· Discussion forums
· Bookmarking and Content Curation Network
· Consumer Review Network
· Blogging & Publishing Network
· Interest-based Network
· Social Shopping Network
· Sharing Economy Network
· Anonymous Social Network
Conclusion
Developing a social media app is not an easy process as it comes with great responsibilities that you need to cater to your audiences. They expect a lot more from an app. Therefore, don’t make any mistakes while selecting the right social media app development company for your project.
As Naxtre, a Leading mobile app development company in India; we will help you find the best solution for your complex needs to develop a social networking app.
Our dedicated team of experts has experience in developing social media apps for clients. Whether you have a small or big-scale start-up company, our social media app experts have the ability to uplift your business.
What is your opinion? Would you love to create a social media app for you? Or do you have another app idea? Let us know in the comment section below.
